Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
Help Drive the State Economy
Total Economic Impact in Michigan: $33.95 billion
Television $20.14 billion
Radio $13.81 billion
73.60 thousand jobs
Television 43.59 thousand jobs
Radio 30.01 thousand jobs
Number of Commercial Stations
Direct Economic Impact
9.48 thousand jobs
Economic Impact on Other
Industries in Michigan:
$23.65 thousand jobs
Stimulative Effect on Economy
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters
Connecting to Local Communities
On January 19, WCMU Public Media (Mt. Pleasant) hosted a virtual conversation, “WCMU Pop-Up: COVID Virus & Vaccines,” an insight on how local Michigan communities are controlling COVID-19 and keeping their communities safe. According to a press release from WCMU Public Media, new data about how the spread was impacted by the holiday season will… read more
With donations this past summer from station employees and the community, plus a matching contribution from the Scripps Howard Foundation, WXYZ-TV/WMYD-TV (Detroit) was able to collect over 10,000 books for children that will be distributed beginning on January 19. “I am so proud of the team at WXYZ-TV and TV20 Detroit, and our viewers, for… read more
On December 19, WGHN-FM/WMPA-FM/Oldies 94.9 (Grand Haven) hosted their 8th Annual Stuff the Bus with the local Culver’s and Dean Transportation. This year they brought the Grand Haven and Spring Lake Rotarian’s onboard as partners and were able to provide over two tons of food for the Love in Action, Salvation Army, The People’s Center… read more
The pandemic did not stop MacDonald Broadcasting’s SANTA JOE from delivering boxes and bags of toys to kids spending their holiday week in the Hospital … and beyond Christmas. The toys are “gifted” to children who are hospitalized throughout the year. 97.3 JOE FM’s 7th Annual SANTA JOE promotion began in mid-January, asking listeners to… read more
Each year, RadioFirst/Liggett Communications stations in Port Huron team up with the the Port Huron Area School District and local businesses to collect toys and coats to ‘Stuff a Bus’ and deliver the items to Kids in Distress Services in St. Clair, Michigan. Due to the COVID-19 Pandemic, the stations had to switch up the… read more
Alpha Media stations in Saginaw, lead by WGSW-AM/FM, held their 5th Annual Sharing Hope Radiothon on December 16, raising $50,100 in the 12 hour broadcast, exceeding the original goal of $40,000 and surpassing last year’s total of $47,190. The goal for this year was lowered over concern about the impact the pandemic imposed. However, listeners,… read more
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